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Frugal or just cheap?

Recently, my friend and I had an argument. She branded me cheap for buying 'Afia' to 'Delmonte' juice. Later that evening, I thought to myself: if both of the products are apple juices, have the same taste, same quantity. To top it all, Afia is cheaper than Delmonte. So why not? Surprisingly, when I confronted her concerning my thoughts about this, she had various explanations. What’s the difference between being frugal and being cheap? I believe only a handful knows the correct boundary which separates the two. Personally, I believe that one of the main reasons why most people don’t practice frugality is because they fear that their friends will label them as cheap, stingy, miser, mean. In Kenya, you may be branded with negative words such as M'ngumu, m'choyo and 'real kikuyu'. Now who would want to be called that? So what’s the difference between being frugal and being cheap? Cheap people measure things in terms of its price cost while frugal p...