Skip to main content

Google Search Update: Who's at Risk, How To Avoid Its Effect

Of late, have you noticed how varying your website content appears on Google search results? Lack of updating your site often, could spell doom to your online content more than ever before!

To ward-off unoriginal, poor-quality and stale content, Google recently updated its search engine using 'panda' technology. Basically,  Panda (invented by Google) sorts-out documents on the web i.e. it can be compared to the way you 'tag' your friends on facebook. It scans your content for relevance and quality and classifies it as a high or low quality site.


A day, minute or even a second is how old the most recent information can be, taking into consideration how fast information moves nowadays. Depending on its algorithm and look-up terms, Google update is able to work out if an event is recent or if a breaking news results is a week old. This has also enabled Google to display real time results from facebook and twitter and other social networks. To avoid your business site being hit-hard by Google's update, use some of these strategies:

Inter-link Your Webpages: Make it a habit of writing inter-related posts, so that you can link to your older articles. By connecting to your older posts relevantly engages the readers and hence, the term inter-linking. In optimizing your pages flow, you make it easier for Google search engine to crawl your site and thus improving your page rank.

If inter-linking is too cumbersome and manual, you may try nRelate. It's a plugin that effectively links within your pages hence making your search engine optimization (SEO) better and navigation easier. Many bloggers opt for linkwithin widget, but here are the reasons why you should choose nRelate:
  • You can increase you AdSense revenue because nrelate allows you to choose how relevant (high, medium or low) the results should be. By selecting to which degree to link your related posts, it certainly improves your page views and reduces bounce rate
  • You have the option of choosing the thumbnail image display or text only to diplsy your related posts. This thumbnails are customizable unlike other related posts widget.
Below is How to Identify an original and Fake Mobile Phone  screen shoot, showing the related results as displayed by nrelate (text only) and Outbrain (thumbnails). Clearly, this combination engages your visitors more by offering related results from within (nrelate) and without (Outbrain). Also, with nrelate you can join their ad program.

Backlink Tags: It's crucial to maintain a balance between your in and outgoing links. Incoming links are links originating from other websites to your blog. When your content is liked by others, they'll acknowledge it by linking you to their site. Such recommendations increases the reputation of your site thus, your content is promoted by Google S.E.  The more you content is backlinked the higher your page rank, the more visible your content is on the Internet and the more traffic you get, leading to increased revenue.

Remember, when linking your older posts always tag them as 'dofollow'. This ensures you share your page rank juice within your site. External links are to be tagged 'nofollow', this ensures you don't share your page rank juice to other sites. Therefore, think twice when linking to major social sites such as Facebook with a view of establishing authority and trust of a specific subject matter.

Below is a detailed account by Matt of Google, as to why you should tag you links as (do) or nofollow:

 

Other Quick Tips:
  • It's advisable to 'nofollow' comments or social sharing to control spammy contributors.
  • Write high-quality original content. If this proves difficult you can always contact me for a freelance write-up.
  • Update your site regularly.
  • Avoid pages considered as link farms by Google. Link farms is a page with many external links (links from other sites) that adds no value to a subject matter.

Comments

Popular posts from this blog

How to Verify Your Land Title Deed is Genuine

Cases of forged title deeds are on the increase. Therefore, people are losing money to con men as they are taken advantage of due to their ignorance regarding land transaction matters. While thinking of owning land, it is vital to be aware of how you can verify a title deed before investing your hard earned cash.

As you plan to commit your money to buy and construct your dream home, verify that, the seller is the genuine owner, the land exists and is free from restrictions. Also be sure that you are not buying land on a road or railway reserve and above all, that the title deed is genuine.

How farmers can double their bean yield production

"As Jack slept, the beans germinated in the soil, and by morning a big beanstalk grew in their place. When Jack saw the great beanstalk, he immediately decided to climb..." This is a classic scenario of 'Jack and the Beanstalk' fairy tale. The same is true for Kenya's bean variety that climbs and spreads on sticks producing double the yield of local varieties.

Due to subdivision of land in Kenya, farmers are not able to produce enough beans to feed the 38.6 million people living in Kenya.This is mainly due to shrinking land sizes. This is the reason why high yielding varieties of beans that only need a small area to grow has been developed. These new varieties of beans require support with stakes (sticks) to climb on when they are growing.


The beans can grow up to a height of 3.5 meters. The long stems of this variety of beans enable it to produce more pods as compared to the normal bean varieties (bush bean).   With good management climbing beans can produce u…

Herbal Plants used for Alternative Medicine with no side effect

In a sad note, most indigenous informants keep herbal knowledge, especially the actual preparation methods, strictly secret. Luckily, an aged medicine man from Gatundu in Central Kenya, whose great knowledge of medicinal plants facilitated the write-up of this article.
In part one of this article, plants are grouped according to their medicinal use. According to the aged medicine man, simply boil the leaves, roots or the bark; add honey or milk or soup to sweeten the concoction. He recommends taking a glass in the morning and in the evening for preventive measures. 
He cautions on their medicinal uses which should be considered as neither preparation methods nor dosage prescription are provided. This is a topic that would require much more time and I have decided to leave it for part two of this article.
Best Herbal Plants for alternative Medicine with no side effects

I have grouped their medicinal uses in three parts which are,       Alternative medicine for preventive measuresHerbal …